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DIGITAL PORTFOLIO

Fashion Magazine

STRATEGIC IMPLEMENTATION

 


 

This project displays key research, which inform a market proposal for a new sustainable brand. It displays branding, marketing and financial calculations to elucidate why the proposal will succeed.
 

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STRATEGIC RESEARCH
 

This project showcases in-depth strategic research into the sustainable fashion market. This report proposes a charitable business model and uses primary and secondary research to support the idea.

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TREND FORECASTING & CONCEPT DEVELOPMENT


 

This project aimed to propose fashion trends for A/W 2022/23. This report presents two different fashion Trend forecasts, with colour schemes and silhouettes associated with the trend.

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JUSTINE CLENQUET VISUAL MERCHANDISING

This group project aimed to propose a flagship store for Justine Clenquet at Coal Drops Yard. My report specifically focuses on the visual merchandising aspect of the unit.

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MOSCHINO CSR STRATEGY PROPOSAL

 

This group project proposed a CSR strategy for Moschino which aimed to to fulfil the wishes of Franco Moschino in creating an environmentally friendly brand through reworking deadstock products and giving them a new lease of life.

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COMME DES GARÇONS FASHION BRANDING & PROMOTION

This project proposes a collaboration between Comme des Garçons and the artist Katsushika Hokusai. It shows product proposals and marketing techniques which could be utilised.

© 2019 Roxanne Jane Relusco.

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